In the heart of the Franschhoek Valley, the Franschhoek Wine Valley, together with Val de Vie Foundation beneficiary the Franschhoek Hospitality Academy, brought together staff from a variety of hospitality establishments for a dynamic workshop focused on service awareness and the valley’s rich history. From guesthouses and restaurants to wineries and boutique hotels, teams united with one shared purpose: to elevate the Franschhoek guest experience as they head into the busy season.
Twenty staff members from ten establishments participated, immersing themselves in learning, storytelling and collaboration. Through these activities, participants rediscovered what makes the Franschhoek Valley truly special: its heritage, its people and the warm spirit of hospitality that welcomes visitors from around the world.
Seeing the staff so engaged and proud of their role in shaping every guest’s journey was truly inspiring. As the season continues, the teams are more prepared than ever to offer exceptional service and unforgettable moments to all who visit this beautiful valley.
The workshop’s success has sparked plans to offer it again in March 2026 to even more establishments. Together, these efforts will help ensure a season filled with excellence and the unparalleled hospitality for which Franschhoek is known.
