Funding Ethos


Val de Vie Foundation Founder, Martin Venter:

“The traditional charity funding model needs transformation. In order to be sustainable, charities need long-term annuity income streams to reinvest in local communities. The Val de Vie model is to offer market related investments to the wealthy and thereby bring the wealthy and the less privileged together in one community where the one thrives with the other. The Val de Vie model will continue to support the needy in the community and offer real employment for those equipped with the skills to support the Estate.”

What is the Val de Vie model?

Since 2015, funding has been generated by 1% of all Phase 2 development property sales by the Developer, and 5% of all new Phase 2 HOA levies.  We also have a number of Phase 1 residents who have voluntarily opted-in to an additional 5% levy.

Events such as the Vodacom Shop Celebrity Golf Day and Pink Polo have also contributed to the coffers.

Fund allocation has followed the directional pillars of youth and education development, and to help create new jobs. The Val de Vie Foundation primarily partners with Valcare, a non-profit entity which operates as an Impact Funding Platform connecting funders, projects and beneficiaries in the Paarl-Franschhoek Valley and surrounding areas.  Valcare works to activate and enable social change in the community in a sustainable way.  (

The Foundation’s funds are also used to support specific initiatives or to fund events such as Mandela Day.  Costs for fundraising events and administration are tightly managed with the generous donation of time by the entire Val de Vie management team.

Founding Principles

  • We apply the same principles and disciplines to managing the Foundation as we would any business
  • We research the need, validate partners, keep administration and overhead costs to a minimum. We support Valcare’s approach of following a strict selection process based on its funding criteria, impact strategy and intervention areas.
  • We  partner with Nationbuilder to leverage their excellent templates ( Good Giving Benchmarking Tool) and guidelines “to know more and do better with corporate social investment”( see Nationbuilder website)
  • Most importantly, we enjoy the very generous donation of expert time from our many estate residents, who seek to guide and mentor the less privileged in our Valley.

Distribution Philosophy

Consistent with the Val de Vie Foundation Trust Deed, Val de Vie Foundation allocated 80% for distribution in 2018/2019.

This 80% was allocated with 95% to funding partners sustainable social impact initiatives and Val de Vie Foundation projects and 5% towards ad-hoc capital projects. Additional income from annual fundraising initiatives (like the Celebrity Golf Day) is allocated to specific pre-approved projects in the Valley

March 2017 – August 2021

Total  Funds Distribution: R29.6m

Funding allocation at a glance

In the 2018/19 financial year, the Foundation’s funding was allocated as set out in the “Finance at a glance” tab above.  These categories were established in terms of the Nationbuilder guidelines for social investment and good giving.

Over R21 million has been invested in the Valley in the past four years, with the Celebrity Golf Day contributing to over R2 million.

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